In 2019 KND were given the opportunity to work with Princes Court to create their new and dynamic brand - bringing together the Village and Homes as one Community.

As an art director and designer this project was close to Kylie’s heart as not long prior her nan had spent her last years living at Princes Court - she was aware of the services offered and the amazing level of care, something that is truly life-changing to residents and their families.

We worked closely with Princes Court to create not just a logo but a full brand suite, something that transcended who they were and spoke to the people who lived and visited there.

The master logo features a crown made from people, people supporting and embracing with person-centred care at the heart.

As part of the rebrand we also created a set of icons and logos for the other services offered. Most recently the Homecare branding, brochure and information sheets.

It’s lovely to reflect and see what a success this branding project has been and how much it has been able to grow with Princes Court today and into the future.

2019 - present // Client website