Frequently asked questions
About branding
projects
-
A great logo gives your business recognition, credibility and a strong foundation for what comes next. An experienced designer will create something custom to your business, not a template; supplied as professional vector artwork so it can scale from a business card to a building without losing quality.
A custom identity is also something you can own and protect as your business grows.
Your logo won’t live in isolation. Once you invest in signage, uniforms, vehicles, print and digital marketing, you’re continually building recognition and brand equity around it. It makes sense to build that equity around something distinctive and professionally designed, not something that looks like everyone else.
-
We offer humanity.
People want connection, a human led brand is about understanding people and their desires. Connecting with humans is what good branding does, it’s our job to keep human connection alive through values, recogintion, and voice using colour, visuals, photography and communication.
We create feeling, because we too can feel.
-
A logo is an important part of your brand, but it’s only one piece of the puzzle. It’s the visual identifier people recognise and associate with your business.
Branding is the bigger picture. It includes your colour, typography, imagery, patterns, photography style, tone of voice and other visual assets that create a consistent look and feel across every touchpoint.
Your logo identifies you. Your branding is what makes people recognise, remember and connect with you.
-
We value finding a quality solution that not only delivers but meets the needs of your business, we are not a high volume agency, we value quality over quantity.
Our pricing will depend on the scope and complexity of your project, we can provide you with an indication on pricing for your project, please contact us direct.
-
Project timeframes depend on the scope of work. Following our initial meeting, we’ll provide an estimated timeline and confirm this with you before the project begins.
As a guide, we allow around six weeks from brief sign-off to presentation for branding projects with minimal deliverables, depending on our studio schedule. Smaller projects can sometimes be completed sooner.
For packaging projects allow more time for working with third party contractors and or shipping.
If you have a specific deadline in mind, let us know when you enquire.
-
Yes. After final payment is received we will grant you full ownership of your logo to do as you please for the life of your brand.
KND simply retains the rights to showcase the work as part of our portfolio in print and online.
-
Yes. Your brand guidelines are an important part of understanding how to use your new identity consistently and confidently.
For logo-only projects, you’ll receive a simple 4-page logo guide covering logo variations, colour and basic usage. For full branding projects, you’ll receive a more comprehensive brand guideline - essentially your brand bible; covering your logo suite, colours, typography, imagery direction and other visual elements that form the basis of your printed and digital communication.
It’s designed to help you protect the integrity of your brand as your business grows.
-
Yes once you have paid for and own your logo you can trademark it, we highly recommend that you do.
This can be done through a trademark lawyer, or through IP Australia.
-
For logos: We use Adobe Illustrator which is the international standard for logo design.
This ensures your logo is vector based, meaning it can be scaled up and down without loosing any quality. We provide you with your logo in eps format (as well as png, svg and jpg).
Other programs we use frequently are: Adobe InDesign, Adobe Photoshop, Adobe Acrobat & Adobe Bridge. As well as Pantone Connect.We do not design in Canva. However we can on occasion assist you with templates in Canva once a design is created in InDesign first.
-
Absolutely, please enquire about a custom quote to meet your requirements.
About KND
-
Yes. Kylie studied at RMIT before interning with a large Melbourne design studio, where she went on to work for six years. She later moved to London and continued her career in a design agency.
Bec studied at the University of South Australia and holds a Bachelor’s degree in Graphic Design.
-
Kylie has over 21 years industry experience working in Melbourne, Sydney, London and Mildura while Bec has over 10 years industry experience across Australia.
*current 2026
-
Kylie grew up in Mildura before moving to Melbourne in 2002. She later spent time in Sydney and London, where she worked and travelled for two years, before returning home to Mildura.
Bec grew up in Bordertown, South Australia, before moving to Adelaide to study. After completing her degree in 2014, she spent a year in Bundaberg before eventually settling in Mildura.
-
We’re a small, adaptable studio backed by years of agency experience.
Our size is one of our strengths. It means closer collaboration, more flexibility and experienced thinking directly involved in every project. There are fewer layers between conversation and creation, giving us the freedom to respond, explore and shape each project around the business behind it.
Based in Mildura, we bring a genuine understanding of regional businesses, people and markets, combined with the strategic thinking and creative experience you’d expect from a larger agency.
The result is considered, purposeful work; brands that feel distinctive, authentic and human. Built for where your business is heading.
-
Unfortunately currently we don’t offer work experience as our studio is quite small and we are in a custom built design studio on Kylies property.
However we are happy to meet any up and coming designers and can arrange a short one on one walkthrough our studio or phone conversation if the opportunity arises - pending availability.
Design is the silent ambassador of your brand
- PAUL RAND