With a well-established reputation and unique product offering, Murray River Salt were looking to evolve their branding and enhance the shelf appeal of their products.

With other pink salts hitting the market Murray River Salt wanted to solidify their position as the only cement their brand position. We also created a hero logotype and updated brand colour palette.

The existing packing was overhauled and refreshed with a modern look, focusing on a more natural colour palette derived from the sky and salt. Gold foil was used for a premium feel and to represent the high-quality product within.

2018 // Client website